TOYOTA C-HR X AMUSE
In 2018 Toyota partnered with Amuse, VICE’s travel and luxury channel to showcase how the C-HR nameplate is the ultimate partner in urban exploration.
Together we created Urban Palettes - a video and editorial platform that explores major Canadian cities through the lens of art and design. Our 9-part video series explored Toronto, Montreal, and Vancouver, featuring local creatives as our hosts and visually engaging spaces as our points of interest.
The result was a robust program that showcased Canada’s unexpected pockets of art, design, and all things visual. The C-HR was seamlessly integrated into our storytelling, positioning it as the vehicle of choice for urban-dwelling Millennials.
