Harry Rosen
ASK HARRY
Ask Harry is a YouTube series with social extensions created for Harry Rosen, a heritage menswear brand looking to appeal to a younger demographic without alienating their current customer base. We cast a familiar face from TikTok, Jack Innanen, as our host to introduce the brand to a younger audience and apply a layer of playfullness to the content.
The end result saw viral social return and a strong lift in brand for Harry Rosen.