LUCKY CHARMS X MUNCHIES
In 2016, Lucky Charms came to VICE’s popular food channel, Munchies, with the goal of making the iconic cereal a midnight snack choice of Canadian Millennials.
Our solution was tapping Matty Matheson - a rising star in the Canadian food scene and a beloved VICE personality. Together we created How To: Mega Cake - a humorous yet tactical video that showed viewers how they can turn Lucky Charms into the ultimate midnight snacking experience.
A white label video asset was also conceptualized and produced by VICE for Lucky Charms to run on their O&O channels.
