In 2018, VICE and Tweed partnered to usher in a new frontier in Canada: Legalization.
This 360 partnership kicked off with a 10/17 legalization event in Toronto that physically brought to life the different strains of Tweed product within the event space. Tastes, textures, and visuals created an interactive, sensory experience that welcomed this monumental moment in style.
Following our event, a serious of custom content rolled out that aimed to educate and entertain viewers about legalization and safe cannabis use.
Green To Weed, a 3-part, short form video series was created to provide those news to Cannabis with approachable and accessible guidance on consumption.
Passport Cannabis, a 4-part cross country docuseries, painted a picture of how differently legalization was rolling out across the Canadian landscape.