OIKOS x VICE
In 2020 Oikos came to VICE to help showcase how their yogurt products are the perfect addition to comforting Fall recipes.
Together we tapped into the cultural moment when everyone is spending more time cooking at home than ever. Canadian chefs Suzanne Barr and Jérémie Falissard we tasked with creating an original recipe that evokes feelings of Fall, cosiness, and comfort. Custom photography of each recipe coming to life was paired with chef interviews that focussed on the experience of transitioning into Fall at home, and the importance of finding comfort in our own kitchens. With Oikos product integrated as a hero ingredient in each recipe, we helped position the brand as a true kitchen staple for all seasons.
